CRM Capability

Lead management that stops leaks

T7 Solution builds custom lead management modules that capture from every source, score with AI, and assign in seconds — so no lead sits cold.

Overview

Most CRMs lose leads to bad forms, silent duplicate rules and slow round-robin logic. Response time is the single biggest predictor of conversion — miss the first five minutes and win-rate collapses.

We build lead management on top of your CRM (or as the CRM itself) with real-time capture from web forms, WhatsApp, Meta lead ads, IndiaMART, JustDial, call logs and email — plus AI-powered scoring and instant assignment.

Every deployment ships with SLA timers, escalation rules, duplicate merging and full audit history so ops leaders can prove what happened to every lead.

What we ship

Multi-source capture

Web forms, WhatsApp, Meta lead ads, Google, IndiaMART, JustDial, calls and emails — normalised into one lead schema.

AI lead scoring

LLM + rules score every lead on intent, fit and urgency — with reasons cited, not black-box.

Instant assignment

Round-robin, territory, product-line or skill-based routing with fallback and vacation rules.

SLA timers

First-response SLAs with countdowns, breach alerts and escalation to the next tier.

Duplicate handling

Fuzzy-match dedupe with merge/link workflows — no more three reps calling one lead.

Attribution

Source, campaign and touchpoint tracked to every lead for real ROI reporting.

How we're different

Speed obsessed

Sub-second capture-to-assignment — measured, alerted and exposed in ops dashboards.

India-channel fluent

IndiaMART, JustDial, TradeIndia, WhatsApp Business — native integrations, not scraped.

AI that explains

Every score comes with cited reasons a rep can read in one glance.

Ops-visible

SLA breaches, source ROI and assignment fairness live in real ops dashboards, not buried reports.

Tech stack

ReactTypeScriptSupabasePostgreSQLWhatsApp Business APITwilioMeta Lead AdsOpenAI

Frequently asked questions

Can it pull leads from IndiaMART and JustDial?

Yes — both are supported via official APIs where available and reliable ingest patterns where not. Leads land in your schema within seconds.

Does the AI scoring need training data?

It works with rules on day one, then improves as it learns from your won/lost outcomes. No cold-start problem.

Can we plug it into our existing CRM?

Yes — as a module on top of Salesforce, HubSpot, Zoho or a custom CRM, or as the standalone lead engine.

How do you prevent duplicate leads?

Fuzzy match on phone, email and name with configurable merge rules and a merge UI for edge cases.

Ready to Build Your AI Product?

Talk to a senior AI consultant from T7 about your industry, workflow, or product idea. Free, no commitment — reply within one business day.

  • · AI feasibility & architecture review
  • · Product / MVP roadmap
  • · Integration & automation strategy