CRM Capability

WhatsApp and email, unified in your CRM

T7 Solution builds two-way WhatsApp Business API and email integration into your CRM — with threaded conversations, approved templates, broadcasts and AI-drafted replies.

Overview

Sales and support conversations happen on WhatsApp and email — not inside the CRM. So the CRM has half the story, and every rep switches between five tabs.

We build unified inboxes inside your CRM: two-way WhatsApp Business API, IMAP/SMTP or Gmail/Outlook OAuth for email, all threaded per contact, all searchable, all with AI-drafted replies.

Broadcasts, template management, opt-in/opt-out, and rate-limit handling for WhatsApp Business API are handled end to end.

What we ship

WhatsApp Business API

Two-way messaging, approved templates, media, interactive buttons and broadcast — with rate-limit and quality-rating handling.

Email in the CRM

Gmail, Outlook and IMAP/SMTP with threaded conversations, tracking, templates and shared inboxes.

AI-drafted replies

Suggested replies using deal and history context — rep reviews, edits and sends in seconds.

Broadcasts + segments

WhatsApp and email broadcasts to segmented lists with per-segment templates and opt-out handling.

Templates & approvals

WhatsApp template library, submission and approval workflow — no more manual Meta portal work.

Delivery + read receipts

Per-message status, engagement scoring and bounce/opt-out routing back into the CRM.

How we're different

WhatsApp done right

We handle template approvals, quality rating, session-vs-template rules and opt-out compliance end to end.

Real threading

One thread per contact across WhatsApp, email and SMS — not three disconnected inboxes.

AI reply drafts

Context-aware drafts in the rep's tone — supports Hindi, Gujarati, Arabic and English.

Compliance-safe

Opt-in tracking, opt-out honouring and DND-list respect built in — not an afterthought.

Tech stack

ReactTypeScriptSupabasePostgreSQLWhatsApp Business APITwilioSendGridGmail/Outlook OAuth

Frequently asked questions

Do you use official WhatsApp Business API?

Yes — via Meta Cloud API or a BSP like Twilio/Gupshup based on volume and cost profile. No unofficial workarounds.

Can we send broadcasts?

Yes — segmented broadcasts using approved templates with opt-out honouring and quality-rating protection.

Does email tracking work?

Open and click tracking is supported with clear disclosure. We recommend disclosure-first tracking for trust.

Can it plug into our existing CRM?

Yes — as an inbox module over Salesforce, HubSpot, Zoho or a custom CRM.

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