A copilot that drafts, researches and updates the CRM — so reps sell.

AI for Sales & Revenue Ops

T7's sales copilot removes the admin tax on revenue teams — account research, personalised outreach drafts, call summaries and CRM updates that actually happen.

The problem

Sales reps spend 60–70% of their week on non-selling work: research, note-taking, follow-ups and CRM hygiene.

Generic AI writers produce bland outreach that erodes brand trust and gets marked as spam.

How T7 solves it

We ground outreach in the account's news, tech stack and prior touchpoints — never a generic template.

Meeting recordings become structured summaries, MEDDPICC updates and next-step drafts, posted straight to Salesforce or HubSpot.

A guardrail layer enforces brand voice, prohibited claims and disclosure rules per region.

The workflow

Step 1

Research

For each targeted account, the copilot aggregates funding news, hiring signals, tech-stack and prior engagement into a two-paragraph brief.

Step 2

Draft & personalise

Sequences and one-off messages are drafted in the rep's voice, referencing the brief and adhering to brand guardrails.

Step 3

Capture & update

Call transcripts are summarised, opportunities updated, next steps and risks flagged in the CRM automatically.

Outcomes we ship for

+34%
Reply rate on cold outreach
+9 hrs
Selling time per rep per week
94%
CRM field completeness (from 41%)

The stack

OpenAI / AnthropicSalesforce / HubSpotGong / Chorus / FirefliesClearbit / ApolloPostgres event log

Frequently asked questions

Will this replace SDRs?

No — it removes the research and admin work so SDRs and AEs spend more time on qualified conversations. Human still owns the send button on cold outreach.

How do you protect our brand voice?

We fine-tune tone on your winning messages and enforce a brand-guardrail layer that blocks prohibited claims and off-tone drafts before they reach a rep.

Ready to Build Your AI Product?

Talk to a senior AI consultant from T7 about your industry, workflow, or product idea. Free, no commitment — reply within one business day.

  • · AI feasibility & architecture review
  • · Product / MVP roadmap
  • · Integration & automation strategy