T7 builds personalisation systems that decide what, when and where to say it — measured on causal uplift, not vanity metrics.
Batch email and generic segments are leaving revenue on the table. Marketers can't personalise at 1:1 without help.
Attribution is broken — teams can't tell what actually caused a conversion vs. what the customer would have done anyway.
We combine generative content (subject lines, body, CTAs) with propensity + timing + channel models to run true 1:1 lifecycle.
Uplift modelling measures the causal effect of every campaign — no more last-click illusions.
Deployments plug into Braze, Iterable, MoEngage, WebEngage, Klaviyo and Salesforce Marketing Cloud.
Events land in the CDP; propensity, timing and channel models score each user daily.
LLM generates variants; orchestration decides who gets what, when, where.
Uplift tests measure causal lift; winners promoted, losers killed.
Production ML for forecasting, churn, risk and pricing — trained on your data.
Explore serviceProduction-grade GPT, Claude, Gemini and open-source LLMs — grounded in your data.
Explore serviceAI-native automation that reads, decides and acts across your systems.
Explore serviceNo — we plug into the ones you have and layer the AI decision + generation layer on top.
Frequency caps + fatigue models per user and channel. AI decides the highest-uplift message, not just the next available slot.
Guardrails on tone, claims and legal disclosures. Every generated variant is reviewable before it goes live.
Industries where this workflow ships, the insights behind it, and the tradeoffs to weigh.
AI for firms that sell expertise
AI for hotels, restaurants and cloud kitchens
AI for publishers, broadcasters and studios
Perplexity, ChatGPT Search, Google SGE and Copilot are becoming the new front page for B2B buyers. Here's how enterprises make sure their products, docs and thought leadership are quoted — not skipped — by LLM-driven answer engines.
How mid-market Indian manufacturers are deploying computer vision quality control and predictive maintenance — with realistic timelines, ROI and rollout patterns from T7 engagements.
How OpenAI's GPT models compare to Anthropic's Claude for enterprise workloads
Text-based chatbots vs voice AI agents — which channel fits your workflow?
Talk to a senior AI consultant from T7 about your industry, workflow, or product idea. Free, no commitment — reply within one business day.